Media driver error at Windows 10 setup

I experienced a strange problem when trying to install Windows 10 on an Asus K52J laptop from a Verbatim Store ‘n’ Go 16 GB USB drive.

After booting Windows 10 setup and clicking “Install now” I saw the message: Setup is starting

And then this error message:

A media driver your computer needs is missing. This could be a DVD, USB or Hard disk driver. If you have a CD, DVD, or USB flash drive with the driver on it, please insert it now.

Note: If the installation media for Windows is in the DVD drive or on a USB drive, you can safely remove it for this step.

 

Followed by this error message:

No device drivers were found. Make sure that the installation media contains the correct drivers, and then click OK.

 

Common explanations for this error

  • Corrupted ISO file.

(I checked the SHA1 checksum, which was correct)

  • Wrong AHCI/SATA/IDE setting in BIOS.

(I tried the available options, which had no effect)

  • Using a USB 3.0 port instead of a USB 2.0 port.

(The machine only has USB 2.0 ports. Tried all the ports anyway, which didn’t change the situation)

 

Solution

I eventually found and tried the solution suggested by 4TXTECH here:

http://www.tomshardware.co.uk/forum/id-2762791/win10-clean-install-fails-missing-media-drivers.html

Setup could continue after following this procedure:

1. Unplug the USB drive.

2. Plug the USB drive into a different USB port.

3. Go back to the initial setup screen (by clicking X).

4. Click “Install now” again

 

Thoughts

The problem seems to be caused by a USB compatibility issue somewhere between Windows 10, the laptop or the USB drive.

Further investigation could be relevant.

If Windows installation from a USB flash drive fails due to this or other problems, try the suggested workaround.

As an alternative, try installing from a DVD (if possible).